About Us
About NovaTrendz
NovaTrendz is my love letter to fitness.
My name is Jermaine Lynch, CEO & Founder of NovaTrendz LLC.
It started with a lifelong passion for health, wellness, and the belief that taking care of your body is one of the most powerful things you can do for yourself. From a young age, fitness wasn’t just a hobby for me — it was a way to stay disciplined, focused, and grounded through life’s toughest moments.
Fitness Meets Family
Today, as a father of three, my perspective on health and wellness has evolved. Between work, family responsibilities, and everyday life, finding time to make it to the gym isn’t always possible. That’s why home fitness has become such an important part of my routine — and why bringing fitness solutions, wellness products, and tools that support healthy living directly to my customers has become one of the most rewarding parts of building NovaTrendz.
Wellness Is More Than Exercise
True wellness is about how you feel both inside and out. That’s why we carefully curate products that support every aspect of a healthy lifestyle — from fitness and recovery equipment to skincare, hair care, wellness products, and health-monitoring devices. Our goal is simple: help people look good, feel confident, and live healthier lives.
A Healthy Family. A Healthy Life.
As our journey has grown, so has our mission. We are proud to now offer products for babies and our beloved pets — because a healthy lifestyle extends to every member of the family. Family, wellness, and quality of life are values I hold close to my heart, and they are the foundation of everything we do at NovaTrendz.
More Than a Store
At NovaTrendz, we’re a community built around healthier living, stronger families, and everyday well-being. Every product we offer is selected with one goal in mind: to help you create a happier, healthier, and more balanced life.
Thank you for being part of this journey.
— Jermaine Lynch, CEO & Founder, NovaTrendz LLC